Sustainability is no longer a trend, but rather an essential component of (almost) all corporate strategies. But how can green claims – i.e. sustainability promises – be communicated credibly and transparently? With the new EU legal framework, from 2026 general green statements such as “environmentally friendly”, “green”, “climate-friendly”, “eco” or “sustainable” will only be possible with evidence of excellent environmental performance. Green advertising with compensation measures (such as reforestation projects) will be completely banned in relation to products from 2026. Fearing greenwashing complaints, more and more companies are pursuing a strategy of green hushing and remaining silent about their efforts. Effective sustainability communication can attract talent, build brand trust and increase company value in the long term. In his keynote speech, Martin Prohaska-Marchried, partner at Taylor Wessing Austria, uses examples to provide practical insights into what should be taken into account in sustainability communication. Andrea Sutterlüty, sustainability officer at Haberkorn, shares her experiences on the challenges and opportunities of sustainable corporate communication. We invite sustainability officers, communications managers, marketing managers and anyone interested to discuss effective sustainability communication together. Following the lecture, Martin Prohaska-Marchried offers the opportunity for individual discussions to clarify specific questions. Hier anmelden

Invitation to the InnoLab Demo Day Come to the InnoLab Open Demo Day and see the solutions that have been developed over the last 12 weeks for the challenges of Omicron, Caritas and Vorarlberger Children's Villages. You will get a first insight into the prototypes that were created in three months, get to know the challenge partners and network with other InnoLab participants. Demo Day is the opportunity for each team to showcase the successes from the intensive months of the program. Register here for free